At Wonderstruck we strive to deliver beyond expectation.
Defining your vision, helping make your brand dreams a reality.

Success through strategy

As an award-winning brand design business, we know that a robust strategic process is key to creating compelling brands. Our end-to-end expertise covers all aspects of research, strategy, naming, brand creation, design and marketing. For food and drink clients we supplement this with new product development and support through all aspects of the manufacturing process, business planning and routes to market. With over 200 new brand launches to our name since 1999, we know what makes the difference between failure and success.

Intelligence from research

Working with both established and new brands, identifying growth opportunities requires keen exploration covering sector analysis, consumer behaviour, trends and the bigger picture. With every product and service category highly competitive, we invest in our own future trends analysis so we can shape brands for tomorrow as well as today. The in-depth intelligence we extract from this activity is combined with target audience research that is used to establish a solid foundation for the development of exciting brand solutions.

Delivered by design

We recognise that everything we design must look stunning and be engaging by pushing all the right emotional buttons. Our work shapes a brand’s personality, amplifies its benefits and provides a vibrant platform for brand collateral and marketing activity – whether that be social media, digital, PR or advertising. With the audience and the route to market defined through our strategic and research activity, we create imaginative and evocative brand design solutions that speak their language, ensuring positive interaction with consumers and retailers.

Why choose to work with Wonderstruck?
Six clients who did, and what happened next.

Farming fame

As farmers with entrepreneurial thinking, Ross Taylor (above) and Rod Garnham were looking for opportunities to make more of their potato harvest. Assigning us to help, Corkers Crisps was born and the tasty range of snacks now includes vegetable variants and two popcorn flavours. Success like this inevitably attracts attention, with Ross also recently featuring on BBC's Nadiya's British Food Adventure.

Wow factor

When Dean White and Neil Young decided to take on the big guns in the war on sugary sips, they enlisted us as allies. We planned the brand attack, equipped the bottle with a blast cap and mapped the route to the frontline. Storming into Tesco stores and taking territory in global positions, Hey Like Wow has major celebrity momentum, with stars such as Katie Price (above), pushing to give fizzy pop its marching orders.

Boxing clever

Packaging suppliers to some of the internet's biggest online retailers, Fred (above) and Barry Lil of Mainline looked to us to assist in realising their full potential and crafting a fresh new face to smile with. Their smart decisions along with our brand clarity and clear communication work rejuvenated the business. Staff increased, factory space expanded and turnover doubled, with improved profitability.

Dragon slayers

Cardiff graduates Helen McAvoy and Naomi Kibble came to us with an idea for frozen cocktails. We named it, dressed it in party-animal style and saw them into 100 Sainsbury's stores. They also visited BBC's Dragons' Den and were offered £80k from Peter Jones and Duncan Bannatyne which they famously declined, to then sell Rocktails in a deal too good to walk away from. Concept to sale in just 18 months!

Sail blazer

Scanstrut's Tom Reed looked to raise the profile of the family firm by making the smart call to diversify beyond marine-bias installation solutions. We were delighted to take on the challenge. Lifedge was our answer, a brand offering adventurers protective products that enabled worry-free exploring whilst retaining easy access to much-loved gadgetry. Now anyone can take their ipad swimming!

Cooking star

Chef Angela Malik's inspired recipes really do excite the tastebuds. Her desire to share her products allowed us the opportunity to build a brand for her that best showcased not only her fine Indian pestos, but also her popular cooking school. Known for combining flavours with fantastic, seasonal British ingredients Angela was a finalist in the search for a British female chef on Channel 4's 'The F-Word'.

We love what we do, and if you do too, get in touch – London & Cambridge +44 (0)1223 646 777

© 2017 Wonderstruck Brand Design Ltd. Registered address: Wonderstruck Brand Design Ltd. Ash House, Breckenwood Road, Fulbourn, Cambridge, England, CB21 5DQ.

Registered in England No: 10519597. VAT Registered No: 257468075.

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