As an award-winning brand innovations business, we know that a robust strategic process is key to developing exciting products, innovative, engaging brands and fabulous designs. Our end-to-end expertise covers all aspects of product and brand – and for food and drink clients we supplement this with tailored retailer listings activity. With over 200 successful new brand launches to our name since 1999, we know what makes the difference between failure and success and we put this expertise to good use.
Identifying market opportunities for a new product or service requires keen exploration covering sector analysis, consumer behaviour, trends and the bigger picture. And with every product and service category highly competitive, we invest in our own future trends analysis so we can shape brands for tomorrow as well as today. The in-depth intelligence we extract from this activity is combined with target audience research that is used to establish a solid foundation for the development of exciting brand solutions.